NYP–HANDS FREE CPR
100 Beats per Minute
Project summary: Do you fear being in a situation where someone may need CPR? This micro campaign delivers the knowledge and tools for hands free CPR. Through simple story telling and 100 beats per minute, we help to erase the fear of mouth-to-mouth CPR and create an excitement around the idea of “helping save a life”.
My role: Concept, Art Direction
Clio Silver Award

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