CIGNA SoCAL
Regional campaign for Greater San Diego
Project summary: Cigna wanted to launch an uplifting campaign in the Greater San Diego area to connect with the community and celebrate everyday acts of kindness. The goal was to showcase Cigna’s commitment to the city and its people by highlighting the good happening around us. I developed the concept and art direction for "One More Good Good Thing," a campaign that emphasizes how small, extra efforts can make a big difference in someone’s day and inspire others to do the same. My Role: Concept & Art Direction
Landing Page

Bus Shelter
Banner Ads

More work

Rebrand
Rebrand of an ad agency.
MetLife Trend Report
Employee Benefit Trends Reports
Banana Magazine
First edition of a publiccation focused on Asian contemporary culture
Thoughtful things...
Conceptual thinking and additional work that I am proud of
Branding
Logos and packaging
To Market Campaign
An example of an idea that continues to live on through additional launches.
Claritin
Multi-faceted campaign to combat allergies, during the beautiful allergy season
BodyLab
Brand Identity
HSJ
Comprehensive, responsive web site for horse show judges and seekers to post and search jobs.
100 Beats Per Minute
Award winning micro campaign delivers the knowledge and tools for hands free CPR
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