TIVICAY
"Let's be honest" branded campaign launch
"Let's be honest" branded campaign launch
The aim of this campaign is to speak to HIV patients in a meaningful way. We wanted to strike the right emotional chord with an audience fearful of taking the next steps in their HIV journey—starting treatment. Their are no visual clichés or empty promises, just an inviting couch and straight forward talk. “Let’s Be Honest” encourages patients to get comfortable with their HIV therapy.
