TIVICAY
"Let's be honest" branded campaign launch
"Let's be honest" branded campaign launch
Project Summary: We wanted to speak to HIV patients in a meaningful way. To strike the right emotional chord with an audience fearful of taking the next steps in their HIV journey—starting treatment. Their are no visual clichés or empty promises, just an inviting couch and straight forward talk. “Let’s Be Honest” encourages patients to get comfortable with their HIV therapy. My role: Concept, Art Direction, Photoshoot
